Through marketing campaigns, word of mouth, the ubiquity of the Internet and major investments, an increasing number of people now think of Nicaragua as a tropical, idyllic and affordable place to visit or even call home.
Uncover the key factors leading to this blossoming of the tourism industry in Nicaragua.
Marketing and Advertising of Nicaraguan Companies
Twenty years ago, companies in countries like Nicaragua had no affordable way to advertise themselves to individuals outside of the region. Today, however, everything from real estate developers to local restaurants can advertise their products and services on the Internet, reaching a larger demographic than ever before.
When people are able to get emails about flights to Nicaragua and "like" a music festival in Managua on Facebook, Nicaragua instantly increases in appeal and becomes a realistic destination for travel, adventure or retirement.
Blogs, Pictures and Online Appeal
In modern society, people won't believe something until they see it. Through the use of social media platforms like Twitter, Facebook and Pinterest, however, people can actually see pictures of what Nicaragua has to offer.
Someone who travels to Nicaragua and stays at the Gran Pacifica might take pictures of their welcoming accommodations, gorgeous sandy beaches and plentiful seafood dinners, and these pictures may circulate the Internet over time. One look at the beauty of Nicaragua, the impressive waves and the fresh food can reel in travelers, surfers and foodies alike.
Major Government Investments in Nicaraguan Infrastructure
Another undeniable influence on the blossoming travel and tourism industry in Nicaragua is the government's investment into the nation's infrastructure. More than $1 billion has been pledged to improvements such as airport upgrades, roads, electricity and faster Internet, all of which will modernize the country and draw in visitors from around the world.
Better infrastructure makes travel easier, keeping visitors in the country for longer, and it can also make the destination more appealing for conventions or business conferences, most of which require contemporary amenities in order to be successful.
Overseas Investments and an Improving Real Estate Market
While investments from the Nicaraguan government are truly significant, also to be noted are the financial injections and investments from overseas.
As more and more people learn about Nicaragua's low property prices, incredible real estate opportunities, low cost of living, warm weather and scenic beauty, the trickle of investors turns into a stream of incoming funds.
Real estate prices are still affordable, but there is no question that they will go up in time as word gets out about Nicaragua's amazing appeal.
Tourism in Nicaragua is on the rise, and the blossoming can be attributed to online attention, better infrastructure, incredible property prices and investments.